What Is Digital Marketing?

Digital marketing refers to all the marketing efforts that use the internet or digital devices. It includes strategies like:

Social Media Marketing – promoting your brand on platforms like Facebook, Instagram, TikTok, and LinkedIn.
Email Marketing – sending targeted messages to a list of subscribers.
Search Engine Optimization (SEO) – optimizing your website so it shows up on Google.
Content Marketing – creating helpful or entertaining content (blogs, videos, etc.) to attract customers.
Pay-Per-Click Advertising (PPC) – paying to show ads on platforms like Google or Facebook.

Why Is Digital Marketing Important?

Reach a wider audience – Your business isn’t limited by location. The internet is global.
Cost-effective – Many digital marketing tools are free or budget-friendly.
Track performance – You can see real-time results and adjust your strategies.
our audience is online – People spend hours daily on their phones and computers.

Create a Website- Use tools like WordPress + Brizy to build a professional-looking site in hours.
Set Up Social Media Accounts- Pick 1–2 platforms where your audience hangs out (e.g., Instagram or Facebook).
Start a Blog- Share useful content regularly — tips, behind-the-scenes stories, how-tos, etc.
Collect Emails- Add a signup form on your site and send value-packed emails once a week.
Learn SEO Basics- Use SEO tools to get your content found on Google.