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What Is Digital Marketing?
Digital marketing refers to all the marketing efforts that use the internet or digital devices. It includes strategies like:
- Social Media Marketing – promoting your brand on platforms like Facebook, Instagram, TikTok, and LinkedIn.
- Email Marketing – sending targeted messages to a list of subscribers.
- Search Engine Optimization (SEO) – optimizing your website so it shows up on Google.
- Content Marketing – creating helpful or entertaining content (blogs, videos, etc.) to attract customers.
- Pay-Per-Click Advertising (PPC) – paying to show ads on platforms like Google or Facebook.
Why Is Digital Marketing Important?
- Reach a wider audience – Your business isn’t limited by location. The internet is global.
- Cost-effective – Many digital marketing tools are free or budget-friendly.
- Track performance – You can see real-time results and adjust your strategies.
- our audience is online – People spend hours daily on their phones and computers.
How To Get Started
- Create a Website- Use tools like WordPress + Brizy to build a professional-looking site in hours.
- Set Up Social Media Accounts- Pick 1–2 platforms where your audience hangs out (e.g., Instagram or Facebook).
- Start a Blog- Share useful content regularly — tips, behind-the-scenes stories, how-tos, etc.
- Collect Emails- Add a signup form on your site and send value-packed emails once a week.
- Learn SEO Basics- Use SEO tools to get your content found on Google.