Generative Engine Optimization (GEO), WPfoss AI Agency

Generative Engine Optimization (GEO)

When your customer asks ChatGPT, Claude, or Perplexity for a recommendation, an answer, or a comparison, your business should be in the response. GEO is how we get you there. It is not SEO with a new label. It is a different optimization target, and most agencies have not caught up.

Your buyers are not Googling the way they did in 2022. They are asking AI assistants, and those assistants are giving direct answers, citing a handful of sources and leaving the rest invisible. If you are not one of the cited sources, you do not exist in that conversation.

What we build for you

GEO audit, citability score, AI crawler access, llms.txt review, schema coverage, brand-mention scan

AI crawler access fixes, GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Bingbot, OAI-SearchBot allowed and indexed

llms.txt file, the emerging standard, written and deployed for your site

Passage-level rewrites, content restructured so AI can cleanly quote definitive answers

Schema markup, Organization, Service, FAQ, Article, BreadcrumbList JSON-LD

Brand-mention authority work, quoted in podcasts, listicles, comparison posts, directories AI uses as ground truth

Monthly GEO report, citability score, AI search appearances, action plan

How it works

Audit

We test your site against ChatGPT search, Claude, Perplexity, Gemini, and AI Overviews. Where are you cited? Where are competitors cited and you are not?

Access and structure

Robots, meta, headers, llms.txt, schema, sitemap. Make sure AI crawlers can read and parse you correctly.

Citability rewrite

Rewrite key pages so the most quotable passage is short, specific, factual, and clearly attributable to your brand.

Off-site authority

AI cites sources humans trust. We get you mentioned in industry roundups, podcasts, directories, and reviews that AI indexes.

Measure and iterate

We track AI search appearances month over month and double down on what works.

Outcomes you can expect

You show up when buyers ask AI about your category

Higher citation count in ChatGPT, Claude, Perplexity, AI Overviews

Existing content earns more, same pages, more references

Lower cost per acquisition than paid ads in the same niche

A defensible moat, early movers in GEO compound their lead

GEO is one of the very few channels where being early matters. The training data and ranking heuristics of major AI engines bake in patterns that are sticky. Brands that are cited often today will be cited often tomorrow.

Frequently asked questions

Is GEO replacing SEO?

Not yet, they overlap, but the targets differ. Google AI Overviews still uses much of the SEO graph. ChatGPT and Perplexity rely on web search plus their own preferences. We optimise for both, but the GEO-specific work is what most agencies miss.

How do you measure GEO results?

We run a panel of representative prompts monthly across the major AI engines and track citation share. We also use third-party citation trackers and direct attribution from referral traffic.

What is llms.txt?

An emerging standard (similar in spirit to robots.txt) that tells LLM-powered systems how to read and summarise your site. It is not a silver bullet, but ignoring it is leaving signal on the table.

How long until I see results?

On-site changes can move citability in 4 to 8 weeks. Off-site authority work compounds over 3 to 6 months.

Does WPfoss still do classic SEO?

We fold the technical, structural, and content fundamentals of SEO into GEO and our AI-Powered Website Development. We do not sell SEO as a standalone retainer.